Don’t Underestimate the Importance of Social Media Security

Social media is a potent tool for use in business, but it also offers cybercriminals countless opportunities to steal data and exploit your organization. Today, we want to highlight some of the ways your business can practice safe social media. These practices also transfer well to other types of security, so you’re sure to leave this blog with more than a few takeaways.

It All Starts with Education

Technology can do some incredible things, especially from a security standpoint, but it can’t do it all.

This is why it’s so important to remember the human element of your business—your employees—and train them on security best practices. Be sure to let them know that their social media accounts are goldmines of information for hackers. Criminals can take full advantage of background details, too, like unlocked computer screens and project boards, and use it to target your business.

Remember, it’s important to be aware of what you share—especially on business accounts.

Reinforce Accounts

Your social media account is, at its core, an extension of your business, and it acts as a conduit between you and your audience.

If a cybercriminal were to gain access to your social media accounts, can you imagine the amount of damage they could do to your business and its reputation? Your accounts could be deleted entirely, and that’s generally the best-case scenario; a cybercriminal out to ruin your life could ruin your relationship with your audience entirely and put the future of your organization at risk. We recommend that you use complex passwords for all social media accounts in conjunction with a password manager to keep it all organized and secure.

It’s also imperative that you implement multi-factor authentication for your social media accounts for an additional layer of security.

Get Ready for Scams

Social media feels more casual than your other marketing efforts, and it’s this casual vibe that lends it an inherent trust that hackers can take advantage of.

Your team should be aware of common scams that plague social media platforms, including phishing messages and malicious links. One good rule of thumb is to think before you click, as it could very well keep you from making mistakes that open your business’ social media accounts to compromise. Be especially careful of the login portals, as some hackers will use fake login pages to steal credentials.

Just be careful and navigate to your social media accounts manually—don’t click on links that you cannot identify the origin of.

Ready to take security more seriously for your business? We've got you covered. Learn more by calling us today at (848) 202-8860.