Businesses face a constant tug-of-war. How do you keep your customers coming back while also rigorously protecting the data they share with you? You know it to be true that if you want sustainable success, you’ll need to do both. It's a delicate balance between steps to optimize data protection while also ensuring that it doesn’t hinder your ability to turn a profit. Today, we’re going to take a look at how you can lay down the law while also rolling out the red carpet for your customers.