How to Leverage Digital Transformation for Your Business

When you hear the words “digital transformation,” what do you envision? SMBs might be intimidated by such a buzzword, especially if implementing new technology is something they avoid due to the perceived price tag. But digital transformation is something all businesses can afford and benefit from, and we’ll show you how.

First, What is Digital Transformation?

Simply put, digital transformation is the process of using modern tools and technology to solve your business’ problems.

Yes, it’s really that simple; it’s using better tools to work toward the same goals, whether that’s to do it in a more secure way, a more productive way, or a more competitive way. And with today’s rapidly changing technological environment, there’s no shortage of ways you can use technology to accelerate your business’ growth. Let’s look at some of the best ways SMBs can leverage digital transformation.

3 Ways Businesses Can Harness Digital Transformation

File Storage

Paper records are frustrating to manage and can be expensive to keep around as time goes on. This is why using cloud storage is so beneficial; it provides a secure and accessible alternative, offering better ways for your team to access resources for the purposes of collaboration, remote or in-person.

Customer Relationship Management

You might have once used a calendar and an appointment book, but these can now be replaced by CRM tools that can help you boost sales tracking and customer service. They can also be used as a lead-nurturing tool to help your business seize greater opportunities.

Business Communications

Your traditional business telephone system is beyond outdated compared to today’s standard Voice over IP systems. VoIP offers more benefits and features like instant messaging, file sharing, and video collaboration that provide more dynamic experiences for your employees and customers alike.

Kickstart Your Business’ Digital Transformation

Does your business need help with implementing technology? WatchPoint Solutions can help. To learn more, call us at (848) 202-8860.